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	<title>Matt Wilson &#187; Apple</title>
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		<title>Mojave Experiment</title>
		<link>http://www.mattwilsoninc.com/microsoft/mojave-experiment/</link>
		<comments>http://www.mattwilsoninc.com/microsoft/mojave-experiment/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 20:55:31 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mojave]]></category>
		<category><![CDATA[SP1]]></category>
		<category><![CDATA[Vista]]></category>

		<guid isPermaLink="false">http://www.mattwilsoninc.com/?p=15</guid>
		<description><![CDATA[<a href="http://www.mattwilsoninc.com/microsoft/mojave-experiment/" title="Mojave Experiment"></a>Microsoft is tired of hearing it&#8217;s rebel teen-ager, Apple, poke and prod that the Apple OS is better than Windows. The Mojave Experiment is focus group like marketing event where Microsoft asks for user input on the &#8220;next&#8221; Windows OS &#8230;<p class="read-more"><a href="http://www.mattwilsoninc.com/microsoft/mojave-experiment/">Read more &#187;</a></p>]]></description>
			<content:encoded><![CDATA[<a href="http://www.mattwilsoninc.com/microsoft/mojave-experiment/" title="Mojave Experiment"></a><p>Microsoft is tired of hearing it&#8217;s rebel teen-ager, Apple, poke and prod that the <a href="http://www.apple.com/getamac/ads/" target="_blank">Apple OS is better than Windows.</a> The <a href="http://mojaveexperiment.com" target="_blank">Mojave Experiment</a> is focus group like marketing event where Microsoft asks for user input on the &#8220;next&#8221; Windows OS called Mojave.  Many people comment that the new OS is &#8220;Sexy&#8221;, &#8220;Easy to Use&#8221; and that it &#8220;Makes me want to use a computer more often.&#8221; Then Microsoft pulls the rug and says this is Vista. Most people are shocked.</p>
<p>This is certainly a clever way to help mitigate the Windows Vista perception issue. This is done is a way that is not directly goading Apple, which is the right move for Microsoft. Microsoft shouldn&#8217;t respond back in kind to Apple with similar ads, that would only ligitamize Apple&#8217;s campaign. It really is a perception problem at this point. Vista SP1 fixed many <a href="http://redmondmag.com/features/article.asp?editorialsid=2479" target="_blank">concerns</a> about the OS. There is still the lingering &#8220;Vista Ready&#8221; issue, but that is dying out in the news.</p>
<p>Personally, I have a Vista partition and an XP partition. I use Vista for development, Office, Email etc. On the XP partition I run VMWare workstation. Vista Ultimate takes up too much RAM to run a VM and Vista with 1.5GB RAM. Maybe it&#8217;s time to upgrade the PC?</p>
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