Mojave Experiment
Microsoft is tired of hearing it’s rebel teen-ager, Apple, poke and prod that the Apple OS is better than Windows. The Mojave Experiment is focus group like marketing event where Microsoft asks for user input on the “next” Windows OS called Mojave. Many people comment that the new OS is “Sexy”, “Easy to Use” and that it “Makes me want to use a computer more often.” Then Microsoft pulls the rug and says this is Vista. Most people are shocked.
This is certainly a clever way to help mitigate the Windows Vista perception issue. This is done is a way that is not directly goading Apple, which is the right move for Microsoft. Microsoft shouldn’t respond back in kind to Apple with similar ads, that would only ligitamize Apple’s campaign. It really is a perception problem at this point. Vista SP1 fixed many concerns about the OS. There is still the lingering “Vista Ready” issue, but that is dying out in the news.
Personally, I have a Vista partition and an XP partition. I use Vista for development, Office, Email etc. On the XP partition I run VMWare workstation. Vista Ultimate takes up too much RAM to run a VM and Vista with 1.5GB RAM. Maybe it’s time to upgrade the PC?
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